There are four Mazda dealers in the Portland area. Here is what makes Herzog-Meier different — not in marketing language, but in facts you can check.
1966Founded in Beaverton
3rd Gen.Family Owned
34 YrsArts Scholarships
NoSales Pressure
The Herzog-Meier Difference
There are four authorized Mazda dealerships in the greater Portland area. We're not going to tell you the others are bad — we'll just tell you what makes us different, specifically and verifiably, and let you decide.
Herzog-Meier Mazda has operated on Tualatin Valley Highway in Beaverton since 1966. We are a 3rd-generation family-owned business. Our sales team doesn't use corporate playbooks or high-pressure scripts. Our service department is so trusted that customers routinely drive past closer dealerships to come here. And for 34 years, we have displayed Beaverton students' artwork in our showroom and awarded scholarships to their graduating class.
That is not marketing copy. It is a verifiable, 60-year track record. We think it matters — and so do our customers.
By the Numbers
Year Founded
1966
Family Ownership
3rd Gen.
Years in Beaverton
60+
Years of Arts Scholarships
34
Google Rating
4.7★
Google Reviews
500+
Community Charities Supported
4
Languages Spoken by Staff
12+
What Family Ownership Actually Means
Accountability Without a Corporate BufferWhen something goes wrong — and occasionally it does — the decision-maker at Herzog-Meier is a person, not a policy. Family ownership means there is always someone who cares about the outcome personally. Our name is on the building. We have lived in this community for three generations.
Staff Who Know YouFamily-owned businesses don't churn staff the way chain dealerships do. Many of our sales and service team members have been with us for years. If you bought your last car here, there is a good chance the same advisor remembers you.
Community Investment That Precedes YouWe started the Beaverton School District Arts Scholarship 34 years ago — before most of our current customers were car buyers. Community investment at that scale only happens when a business plans to be here for the long term.
Decisions Made LocallyWe don't need corporate approval to match a competitor's price, extend a loaner vehicle, or make a service situation right. Local ownership means local decision-making — which is faster, more flexible, and more human.
Our Inventory Advantage
One of the most practical reasons Portland-area buyers choose Herzog-Meier is selection. We carry one of the largest Mazda inventories in Oregon — which means the specific trim, color, and package you want is more likely to be on our lot today than at a smaller competitor.
Full 2025–2026 Mazda LineupCX-5, CX-30, CX-50, CX-70 PHEV, CX-90 PHEV, Mazda3 Sedan & Hatchback, and MX-5 Miata. Every current model, every major trim level.
Mazda Certified Pre-OwnedFactory-inspected CPO vehicles with extended warranty and 24/7 roadside assistance — the closest thing to a new Mazda at a pre-owned price.
Daily Inventory UpdatesOur online inventory updates daily. If a specific vehicle is not on the lot today, we can often locate it through the Mazda network or advise you on realistic arrival timing.
Bilingual Sales TeamOur Spanish-speaking team members serve Washington County's large Hispanic community — in Spanish, from first visit to key handoff. Hablamos español.
Beaverton School District Arts ScholarshipFor 34 consecutive years, we have sponsored the Herzog-Meier Senior Arts Scholarship Awards. Senior students from every Beaverton high school display their artwork in our showroom, and one graduate from each school receives a scholarship. This program predates many of our current customers' first car purchase.
With Love OregonFoster families can change the life of a child. With Love Oregon provides critical supplies, clothing, toys, and car seats for emergency foster placements. We support their mission to make difficult transitions as seamless as possible.
JDRFAs the world's leading type 1 diabetes research organization, JDRF works to cure and treat a condition that affects millions of families. Herzog-Meier provides ongoing donations to support their research programs.
Victory AcademyOregon's only dedicated year-round private school serving children, teens, and young adults affected by Autism. We are honored to support their work in our community.
Frequently Asked Questions
Three things set us apart that most dealers can't match: 60+ years of family ownership in this community, a service department so trusted that customers drive past closer dealers to use it, and a sales culture built around listening rather than selling. We don't rotate management, run corporate playbooks, or answer to a dealership group. We answer to our neighbors — which changes how we operate every day.
Yes. Herzog-Meier Mazda is a 3rd-generation family-owned business that has operated on TV Highway in Beaverton since 1966. The family ownership is not a marketing phrase — it directly shapes how we hire, how we train, and how we handle every customer interaction. When something goes wrong, the decision-maker is a person, not a policy.
Family ownership and community longevity are the primary differentiators. Herzog-Meier has operated in this community for 60+ years under the same family. We also carry one of the largest Mazda inventories in Oregon, operate a bilingual team serving Spanish-speaking customers, and maintain service ratings that consistently rank highest in the Portland metro area. We invite head-to-head review comparisons with any competitor.
It is a core operating principle, not a marketing claim. Our sales staff is trained to listen first and present options second. We do not use time-pressure tactics, add-on pressure, or manager escalation plays. Hundreds of customer reviews across Google, Yelp, and Cars.com independently confirm this. We believe the right vehicle sells itself when the customer has the information they need.
For 34 years we have sponsored the Beaverton School District Arts Scholarship Program, displaying senior student artwork in our showroom and awarding scholarships to graduating seniors from each Beaverton high school. We also support With Love Oregon (foster family supplies), JDRF (type 1 diabetes research), and Victory Academy (Oregon's only year-round school for students with Autism). Community is not a side program — it is part of how we have operated for six decades.